" Kawaii"(that ’s Japanese for precious ) is n’t typically an adjective used to describe wine , but Sanrio wants to change that . The company has partnered with Italy ’s Torti Winery to set in motion a new line of Hello Kitty - branded wine in the U.S. , theLos Angeles Timesreports .
The line includes a sparkling Hello Kitty rosé , made from a blend of pinot noir and chardonnay grapes , and a effervescent Hello Kitty white wine from pinot noir grapes . The labels sport the popular , feline - instigate animated cartoon character , and one feeding bottle is even painted with a gold heart .
Hello Kitty wine-colored might be new to America , but customer in Asia and Europe have been enjoying it for several years now . According to theLos Angeles Times , the great unwashed from Sanrio judge Torti ’s wines at a eatery and liked them so much that they contacted the wine maker ( located in Italy ’s Lombardy region ) to create a unique merchandise just for them . Torti has go under aside grapes for Sanrio ’s European and Asian markets since 2007 , andthe wine maker ’s websiteadvertises multiple vintages that presently are n’t useable in the U.S.
Hello Kitty Wine is now sold atAntonello Ristorantein Santa Ana , California . There , eating place owners have created an ensuant Hello Kitty - inspire solid food menu , and client can buy the vino by both the glass and the feeding bottle . ( you’re able to even take the bottle to go . )
There ’s still no word on whether other establishments or wine-colored wall socket carry Hello Kitty Wine , andan online storelinked to the vineyard ’s web site seems to be all sold out . However , theL.A. Timesdoes note that the Torti family plan on expanding production and dispersion , so do n’t be surprised if you see Sanrio ’s most iconic character adorn the shelves of your local wine store in the not - too - distant futurity .
[ h / tThe Los Angeles Times ]
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