Storm Reid in her PacSun swim collection.Photo:Courtesy of PacSun
Courtesy of PacSun
With every one of Storm Reid’sArashiBlu collections, she put a little piece of herself into her creations.
Not only did theEuphoriastar try each prototype on for fit before it went into production over the past two years of her working relationship with PacSun, but she helped select the fabrics and design the silhouettes and made sure her favorite color found its way into each drop.
Storm Reid in her PacSun swim collection.Courtesy of PacSun
Indeed there is anew blue bikiniin the latest Storm Reid x PacSun collection, her sixth and final drop, with 12 new swimwear looks for the retailer. Prices start at $29.95 and sizes range from XXS to XL. Each collection with the brand has felt like its own little capsule, and Reid says that for this last one, she took a pared-down approach, keeping everything on the simple side.
“With our other collections, we added hardware and did brighter colors, and I think for our last collection we just wanted to go a little bit more of the simple route, but still have very cute cuts for the bathing suits,” Reid, 20, says. “We have theribbed pink one, which is one of my favorites, or even thepatterned one, which is a little busy, but still the colors are muted and very minimalistic.”
“My goal was to create a swimsuit collection that was fashion-forward, but also accessible,” she says, adding that she wants people to feel “comfortable” in the suits she designed. “I think we achieved that with every collection and I think with every collection it only got better.”
“She’s always there to help create ideas and tell the team where we should add something, take something away. But I am so glad I get to work with my mom, because she’s there not only for support, but to add her wisdom to whatever we’re doing,” Reid says.
That includespassing on sage advice to her daughter, which Reid shared with PEOPLE two years ago, when she started this journey. It was advice that Reid said she uses for red carpets but translates for any of those moments when she needs confidence: “You wear the clothes. The clothes don’t wear you.”
“It’s a phrase that sounds very simple, but it’s very profound,” the actress said at the time. “I think my confidence really comes from my mom, and her always just empowering me and letting me know that I look beautiful and that I was wearing things for myself, not for others.”
Reid has certainly taken this message to heart over the years, as she expanded on it recently while opening up about modeling her latest bikini collection for PacSun. She says that even though she looks cool and confident in the campaign shots, she doesn’t always feel that way — and that’s okay.
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This may be the conclusion of Reid’s “amazing” venture with PacSun, but she’s walking away with a lot of overwhelming feelings about how much she’s loved everything about the project. She’s helped to create dozens of versatile swimsuits — at an affordable price point — for customers who have given her so much positive feedback.
It’s a project she started as a teenager that has only fueled her love of fashion and creativity.
“It’s been an amazing process to be able to collaborate with PacSun,” she says. “They were able to make my dreams come to fruition. It’s a beautiful feeling to be able to create something, put it out in the world and have people appreciate it and love it."
“That’s always a cool feeling when a collection drops and it sells out or girls are saying that they want this particular bathing suit that they love,” she adds. “It’s a blessing to be able to see those things happen. Every time a collection dropped, I just felt so grateful for the love it received.”
source: people.com
