Photo: AP Photo/Michael Liedtke
Netflixis sending out its last red envelope after 25 years.
“On September 29th, 2023, we will send out the last red envelope,” the Netflix DVD account tweeted. “It has been a true pleasure and honor to deliver movie nights to our wonderful members for 25 years. Thank you for being part of this incredible journey, including this final season of red envelopes.”
“We sincerely want to thank all of our amazing members. We couldn’t have delivered more than 5 billion envelopes all across America without movie lovers like you,” the tweet read.
Netflix CEO Ted Sarandos wrote in a statement, “Our goal has always been to provide the best service for our members but as the business continues to shrink that’s going to become increasingly difficult.”
“Those iconic red envelopes changed the way people watched shows and movies at home — and they paved the way for the shift to streaming,” continued Sarandos. “From the beginning, our members loved the choice and control that direct-to-consumer entertainment offered: the wide variety of the titles and the ability to binge watch entire series.”
Several have responded to the news, nostalgic that the service will soon be discontinued.
“This world will be a lesser place without little red envelopes flying this way and that. I’ve been a member longer than I haven’t (broke grad school years had me cutting back on a lot of things) — and this makes me sad, but we should celebrate @dvdnetflix and watch while we can,” one userwrote on Twitter.
Others areapplauding Netflix for revolutionizing media consumption: “End of an era. Good job in becoming a Digital Distributer and content creator. What a meteoric Rise.”
However, some subscribers are disappointed they will no longer have access to titles not available on streaming.
“So where am I supposed to find all the great movies and shows that AREN’T available on streaming? I’ve been a Netflix customer for over 20 years BECAUSE of all the DVDs available through you,” one usertweeted.
Meanwhile, many Twitter usersdidn’t even realize the program was still offered: “I was literally just wondering last night if y’all still did that,” one user wrote.
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Despite the mixed responses, Sarandos said he was grateful for the support over the years.
source: people.com
