By today ’s standards theoriginal Teddy Ruxpin , fundamentally a stuffed toy bear wrapped around a cassette role player , borders on archaic , but in 1985 few toys incorporated any kind of technology , and the bear felt as futuristic to a seven - yr - old version of me as the original iPhone did a decade ago . It was one of the first miniature that helped trigger my lifelong obsession with convenience , which is why I ’m disappoint that the new Teddy Ruxpin , which mostly just mirrors the original ’s capability , does n’t feel rotatory in any way .

Teddy Ruxpin

Price

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$ 100

What is it ?

A Teddy Ruxpin for the digital age .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

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Teddy Ruxpin !

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William Duplessie

When powered off it seems to have no soul .

Thanks to the abolishment of FCC guidelines limiting advertising in child ’s programming , the ‘ 80 cartoons that many of us lovingly remember were , in reality , nothing more than 22 - moment long commercials that give nascency to democratic toy line of descent like Transformers , G.I. Joe , He - Man , Voltron , and Thundercats . They were so effective that ‘ 80s nostalgia has become a worthful merchandising tool in the miniature manufacture , as is evident by all thebrands revived as collectable exclusivesat this year’sSan Diego Comic - Con .

So with nostalgia , applied science , and a shaver - friendly plan all going for it , you ’d assume that the raw Teddy Ruxpin , now produce by Wicked Cool Toys , has everything it demand to be an even large strike than the original , develop by World of Wonders , was . But when it comes to toy packing engineering , there ’s a set more competition for the bear in 2017 than there was in 1985 .

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Taking advantage of 32 year of electronics miniaturisation , the young Teddy Ruxpin no longer feels like you ’re hook a hefty cassette player that ’s been wind in fur . There ’s still a giant box of electronics inside Teddy ’s torso , however , mostly due to a curing of four AA batteries crammed in there . A sleeker rechargeable assault and battery inside might have helped to better shrink Teddy Ruxpin ’s electronic footmark and make him feel even more cuddly .

Most of the modern Ruxpin ’s guts have been electronically upgraded , but the toy still includes a mechanical mouth that go in sync with stories and birdcall played by a speaker also hide out inside the bear . The motor power the mouth are substantially quieter than what the original Teddy used , so the bear ’s voice does n’t have to compete with the sound of grinding plastic mechanisms , but it ’s in spades still detectable .

The unexampled Teddy Ruxpin ’s most obvious upgrade is a distich of glowing LCD eyes that rise to be a divisive characteristic among Gizmodo staffers . Gone are the mechanical moving peepers of the original Ruxpin that terrified a seven - year - old Andrew who find them eerily similar to the soulless eyes used on ventriloquist dummy . I was well-chosen to stare in awe at the original Teddy Ruxpin behind methamphetamine at Toys “ R ” Us , but at no point did I ever want to ask for that bear into my home .

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As a result , I ’m all in when it comes to using engineering like this ( I antecedently championed LCD eye onSphero ’s Ultimate Lightning McQueenandinteractive Spider - Mantoys ) . They allow a toy to convey more emotion , more personality , and can simulate a deeper engagement with a child . Many of my carbon monoxide - workers , who are understandably wrong , stanchly dissent — find the bear ’s glowing eyes unsettling . Terrifying coworkers with nothing more than a GIF of Teddy Ruxpin star them down was an light feat this calendar week .

Is LCD engineering the best means to bring a toy ’s eyes to life ? Probably not , as is unmistakable by the fact that the new Teddy Ruxpin come with a unsighted - plica to hide his stagnant optic when the miniature is powered off . A low - power e - ink display that does n’t need a blinding backlight would almost sure as shooting work better here , but LCDs are cheap and rich , and Teddy Ruxpin already issue forth with a $ 100 price tag .

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In lieu of cassette tapes , the new Teddy Ruxpin go all digital for its storytelling . Out of the box you may mash the bear ’s manus , or press the badge on his vest , to operate playback of three included stories , which contain songs and other kid - friendly cognitive content . When connected to a free accompanying Io or Android app , kids can read - along with Teddy using digital storybooks , and parent can purchase additional stories , which will finally require the bear to be connect to a computer over USB to download updates as the plaything ’s subroutine library expands .

The move to digital might be a big letdown for nostalgia seekers , however . Before the daytime of DRM , it was discovered that you could introduce any cassette into Teddy Ruxpin and he would happily speak along with whatever was being make for . But the new Teddy Ruxpin can only play pre - approve message ( at least until someone hacks the toy ) which is emphatically targeted at a younger audience . No Trump rants will be emitted from the mouth of this anthropomorphic bear .

The original Teddy Ruxpin did thing no toy had ever done before , take advantage on a technology that had only been popularized a few years prior with Sony ’s Walkman . But the young Teddy Ruxpin now has to contend in a market where it ’s rare for a toy not to include some electronic functionality , not to remark smartphones and pad pack full of endlessly entertaining apps . A Gizmodo staff member ’s two - year - quondam , who has a story of loving weird robot toy , spend some time with both the original and the new Teddy Ruxpin . Not only did the center fail to trouble her , she did n’t seem to have much reaction to either deliver at all .

Photo: Jae C. Hong

Had the new Teddy Ruxpin included interactive features , like engaging with kids or responding to voice command with even a basic level of intelligence operation , it would have easy been able to vie with toys likeHello Barbie , orSphero ’s Modern Spider - Man . But its date functionality — fundamentally record stories and sing songs — entail fewer kid will be concerned . Nostalgic parents who grew up with the original might be the new Teddy Ruxpin ’s most concerned demographic , but in another 32 year the original Teddy Ruxpin will still be the one those retired ‘ 80s kids will be hunting for on eBay .

README

Smaller electronic part make the novel Teddy Ruxpin feel more like a shove miniature , and less like a fur - covered boombox .

Nostalgia - seekers obsessed with the ‘ 80s and their childhood will be felicitous to see Teddy Ruxpin back in stores .

The toy can only play pre - approved content unlocked via an official accompanying app .

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Teddy Ruxpin ’s LCD eyes carry more emotions and personality , but look a little scarey when Ruxpin is power off .

Minimal interactivity . Like the original , the new Teddy Ruxpin has kids just listening to or reading along with a story .

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