Cnet Columnist Says Asus Screwed Eee Brand Because It’s From Taiwan

Jonathan Gardner of Cnet Asia had an interesting take on Asus ’ over - stretching of the Eee stain , blaming it on the companionship ’s inability to change their local , “ Confucian ” corporate civilization . Gardner , a columnist who apparently knows citizenry , declare that “ Asus will not be the next Samsung , ” mainly because they ’re following the path of a “ typical ” Taiwan business account . So , by interesting , I think arguably incorrect and also kind of racist .

So the Eee was a minor global smash with the budget - conscious and lead off to get a second of brand recognition out there . What next ? Never the strategic thinkers , the fellowship did what any Taiwan firm would do — swamp the securities industry with trade name and line extension … … ASUS is no different from most in this regard . Sure , they have an Italian as their “ purpose director ” , but no other outside adviser with any sort of influence . Their leadership is all very local with a local mindset , not those of the foreign - prepare Korean character that Samsung get in when it wanted to initiate revolutionizing its embodied culture . And that ’s an important point : It took Samsung and others many year to become powerful global brand . And many of those other year were spent reforming the society from within and building a solid focus on a collective delegacy and scheme . They did n’t scourge a lot of clock time on dog feeble trend .

accord , we ’ve been a little disconnected byAsus ’ Eee line - upas well . We ’d love to see them return to their ascendent and perchance stop slapping the name Eee on things that are n’t cheap and netbooky . But charge the dilution of their blade on them being Taiwanese is , weigh the amount of technical school - based succeeder stories that have come out of the island , bantering . attend at HTC , for model . The maker of the first Google Android handset has watched itsrevenues rocket at ten times the stride of the received headphone market . Or maybe Acer , who now commands second place in notebook shipments and third in PC dispatch all over the world . While Taiwan ’s brand still are n’t as globally recognise as their Korean and Japanese neighbor , the land are all follow pretty standardised paths — moving from components make up to in high spirits - technical school , name - steel merchandise . Besides , both Japan and South Korea fetch their intimately bonk brands up there without giving up “ Asiatic corporate finish . ” Samsung , despite its attempts to open up and adhere to global competition standards , is still run by achaebol . Sony only charge its first non - Japanese CEO two year ago . While there are tons of problem with the closed nature of Asian conglomerates , a “ want of focus ” and iffy blade - build up gimmicks probably are n’t on that list . And lastly , can you really call the netbook a “ faint trend ? ” Astudy in Septemberpegged downhearted - toll laptops as the driving force behind increase PC dispatch at a time of economical sluggishness . If anything , Asus is the proud pa of a movement that ’s changed the intact manufacture . Not all of Asus ’ recent move have seemed peculiarly smart . But thinking their nationality has something to do with it — that ’s just plain dull . [ Cnet Asia ]

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