Beyoncé at the Grammys in Los Angeles on March 14, 2021.Photo:Robert Gauthier/Los Angeles Times via Getty Images
Robert Gauthier/Los Angeles Times via Getty Images
Beyoncéis giving back.
As the singer’slong-awaited haircare brand Cécredarrived on Tuesday, her charity,BeyGOOD, announced a partnership with the brand to support cosmetology-school students and local businesses nationwide.
TheCécred x BeyGOOD Fundwill award $500,000 annually to support cosmetology-school scholarships and salon business grants in Atlanta, Chicago, Houston, Los Angeles and New Jersey, per the announcement.
The fund “celebrates the influence professional stylists have on hair health and the critical importance of advocating for the salon community,” as it aids in “fostering talent, promoting professionalism, and supporting entrepreneurship within the hair industry” across the country.
“Hairstylists have an immense impact on the people in their chairs. They create a sacred space where we can show up how we want and express ourselves through our hair. We’re honored to give back to this amazing community,” readsa statement from the fund.
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To qualify, the student must demonstrate “need due to financial hardship” and either be already enrolled or accepted into one of the cosmetology schools.Applications for the scholarshipopened Tuesday and will close March 20, with the recipients to be announced April 20.
The remaining $250,000 will be awarded annually to “qualifying salon business owners” in the same cities, “so they can continue their transformative impact in the community,” per the announcement.
“We recognize running your own business is difficult, no matter if you rent a booth, operate a salon, or work out of your home,” read the grant description. Similarly, an application is required and there must be a demonstrated financial “need” in order to qualify.
Beyoncé in Warsaw, Poland, on June 27, 2023.Kevin Mazur/WireImage
Kevin Mazur/WireImage
The other qualifications include that the applicant is a “licensed barber, hairstylist or cosmetologist” and has been for at least two years, can show proof of salon ownership or a lease agreement and has been in business for at least a year.
Five small-business grants will be awarded in each of the five cities five times per year, with rolling application cycles. Like the cosmetology school fund, applications opened Tuesday and will close March 20, with the first round of recipients to be announced April 20. The following rounds this year will open May 1, July 1, Sept. 1 and Nov. 1.
The brand is “a legacy project,” the 32-timeGrammywinner said, adding that it’s “one that’s probably the most rooted in my ancestry. It’s so far beyond business. Hair is our lineage; it’s our family story.”
Beyoncé’s Cécred.Courtesy of Cécred
Courtesy of Cécred
Beyoncé, 42, firstteased the project on Instagramin May, as she reflected on her “first job” at her mother’s salon.
“I was exposed to so many different kinds of entrepreneurial women in her salon," the singer wrote.“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
In a press release for its debut, the Cécred team describes the collection as “the difference between a routine and a ritual,” adding that it gives you “the foundation to express your hair in all ways that make you feel good.”
The collection includes a deep-cleaning (but not scalp-stripping)Clarifying Shampoo & Scalp Scrub($38), a hyaluronic acid-infusedHydrating Shampoo($30), an oil-and-shea-butter-packedMoisturizing Deep Conditioner($38), a keratin-spikedReconstructing Treatment Mask($42), a strengtheningFermented Rice & Rose Protein Ritual($52 for four treatments), a smoothingMoisture-Sealing Lotion($38), a 13-oil-blendNourishing Hair Oil($44) and aRitual Shaking Vessel($20) intended to be used to mix the Fermented Rice & Rose Protein Ritual.
source: people.com
