This is Gizmodo ’s liveblog for the Apple Mac Event on 10/20 . reportage officially starts at 10:00 AM PT ( 1:00 PM ET ) , but we ’ll be blogging before that . Check Gizmodo.com for more word after the liveblog ’s complete .

Jason Chen :

Good morning !

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7:38 AM ON OCT 20 2010

Jason Chen : What do you suppose Apple will announce today?online survey8:11 AM ON OCT 20 2010

Joel Johnson :

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proficient sunrise , Jason . Happy Purple Day .

8:16 AM ON OCT 20 2010

Yup , the Apple Store just went down .

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8:45 AM ON OCT 20 2010

8:48 AM ON OCT 20 2010

https://gizmodo.com/apple-mac-and-os-x-liveblog-today-heres-what-to-expect-5667919

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While we ’re hold off , check out thisfantastic Twitter app . It ’s like Mario meets inanity .

8:53 AM ON OCT 20 2010

https://gizmodo.com/the-2-iphone-app-that-lets-you-read-twitter-like-youre-5668515

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I would kill for a canonical index of every Mario book of facts or remix that ’s ever been made . It would be chiliad of entries over 25 years . Well , I would n’t kill for it . But I would climb up on someone for it .

8:58 AM ON OCT 20 2010

I do n’t always drink umber in the morning , but when I do , it ’s Dos Equis .

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9:01 AM ON OCT 20 2010

Someone , I think Pash from Lifehacker , raised a good point yesterday about Pandora . I do n’t know why , but whenever I apply it , I experience like I ’m just playing a game where I seek to decide whether or not a Sung dynasty is bad enough to thumb down so as to not waste all my thumbs down for the hour . I do n’t like this biz .

9:07 AM ON OCT 20 2010

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ccmascari :

Apple Mac and OS X Liveblog Today ! Here ’s What to ask – show NOW

9:12 AM ON OCT 20 2010

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And for you , my friends . A hammy courtesy ofCute Overload .

9:13 AM ON OCT 20 2010

You know , I still prefer albums or hand - pick mix to Pandora – I’m ancient!–but I do like using it at parties and such . Once you teach it a few lessons you may get a very nice eclectic admixture of music without too much novelty nor not enough mixture .

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9:17 AM ON OCT 20 2010

Kotaku’sgot a leadon good Amazon deals today . First is Super Street Fighter IV for $ 25 .

9:18 AM ON OCT 20 2010

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I intend at that price , Buchanan would get me a copy just so he has someone new to beat .

I have n’t even played my written matter of Halo : Reach for more than , like , 30 minutes . And I still have n’t beat up Starcraft II single player . And I am still into Minecraft . And I want Kirby . And Civ . There is not enough time .

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9:21 AM ON OCT 20 2010

With Rock Band 3 , parable 3 , Fallout New Vegas in the next workweek , it ’s going to be ridiculous .

9:22 AM ON OCT 20 2010

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Speaking of games , game on the Mac has been … frustrating . Even Steam has n’t been quite as fast to get people to porthole games over as you ’d require . I wonder if some kind of iOS emulation on the desktop would work for gaming . It ’d at least impart a donkeyload of game to your system .

9:25 AM ON OCT 20 2010

I repent to inform you that that hammy I pasted earlier is actually a guinea pig . apology .

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9:26 AM ON OCT 20 2010

OK , so OS disco biscuit user . What ’s wanting about your current operating system ? What have can they tote up in 10.7 that would make you upgrade ? The ones I can suppose of are FaceTime integration , a better Finder , and … uh … not a whole circumstances else . Put your guesseshere .

9:33 AM ON OCT 20 2010

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Jason Chen : If you ’re already an iPhone possessor and a Verizon iPhone is announce … will you shift carriers?Market Research9:33 AM ON OCT 20 2010

I actually have an article I ’m working on about Mac gaming . The egg is essentially that there call for to be good drivers for OS X. Even if the hardware is n’t as good as cutting edge microcomputer computer hardware , the performance in OS X versus Windows 7 is well-nigh always embarrassingly different .

9:34 AM ON OCT 20 2010

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Right . Steam has to get everyone to port to OpenGL , correct ?

9:37 AM ON OCT 20 2010

Also , I wonder what the new iLife changes are going to be . A better iMovie is a MUST , now that everyone is doing so much TV shooting and editing .

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9:40 AM ON OCT 20 2010

I do n’t really know the specific of why OSX is crappy for gaming … yet . But I will soon !

9:42 AM ON OCT 20 2010

And yeah , I ’d love a slightly update iMovie , especially one that sync or plays nice or does something with the iOS version , which just is n’t there yet .

9:43 AM ON OCT 20 2010

Oh and pleasefollow us on Facebook . It ’s the complete opposite of people sending you spam requests for Facebook games . Unless you ’re one of those citizenry , in which type , it ’s just like that . But BETTER . Thank you .

9:49 AM ON OCT 20 2010

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Also ! Please followme , diskopoandGizmodoon Twitter . If I go up an edict of magnitude I will squeeze something down the pants just for you lucky followers .

9:51 AM ON OCT 20 2010

Oh ! If we ’re self - pimping , I always delight a estimable follow at@joeljohnson . For the belated in whiskey and Justin Bieber intelligence .

9:53 AM ON OCT 20 2010

balmy wind is play on stage . I ’m not sure , historically , I correspond balmy jazz with lions , but that make as much gumption as anything else , I suppose .

9:55 AM ON OCT 20 2010

From the intro music , it sounds like Apple is about to herald they have teamed up with PBS .

9:56 AM ON OCT 20 2010

They ’ve team up with Charles Shulz and the entireness of the presentation is run to be wah wah wah wahs .

9:58 AM ON OCT 20 2010

Holy hell , the music is Vince Guaraldi .

9:59 AM ON OCT 20 2010

The event ’s starting . Steve Jobs is coming on degree .

10:00 AM ON OCT 20 2010

It ’s only October 20 , but he ’s outwear a Steve Jobs costume .

He ’s going to let the great unwashed who made these products demonstrate them for us , today .

10:01 AM ON OCT 20 2010

Tim Cook , Apple ’s COO , is on stage to talk about the Mac .

television will be up in just a instant .

Cook says they ’d be#110on the Fortune 500 lean if they spin out the Mac “ troupe ” as a company .

10:02 AM ON OCT 20 2010

The Mac is spring up 27 % year over yr , higher than the ease of the market , 11 % .

10:03 AM ON OCT 20 2010

One in five PCs sell in retail in the US is a Mac . I hypothesise this does n’t count political science , EDU , and enterprise ?

There are 600,000 record Mac developers , and Apple ’s impart 30,000 a month .

10:04 AM ON OCT 20 2010

Cook ’s talking about Valve and Steam , stand for they ’re quite proud of the fact that there ’s now a digital delivery organisation for the Mac .

AutoCAD is fall to the Mac . Wait … AutoCAD was n’t on the Mac before ? ?

10:05 AM ON OCT 20 2010

And now Cook ’s talking about Microsoft , and Microsoft Office . That seems very telling , that they ’re more friendly with Microsoft these Clarence Day than Google , Adobe , RIM , etc . etc .

10:06 AM ON OCT 20 2010

Cook say the Mac has been#1 in client satisfaction , customer support , reliability from such outlets like PC Mag and Consumer Reports . ( I thought Consumer Reports was dead to them . )

10:07 AM ON OCT 20 2010

Cook ’s talking about their retail stores now and how wonderful they look .

“ The stores in China , interestingly , are the high traffic of any of our stores . ” Hmmm , how many people are in China again ?

10:08 AM ON OCT 20 2010

Jobs is coming back on stagecoach .

Hahahaha . Now Jobs is asking people to still their telephone .

Now , iLife . “ It ’s why some people buy a Mac . ”

10:09 AM ON OCT 20 2010

“ We keep improving it every yr or two , and it ’s gotten fabulously good . ” Here ’s iLife 11 . It has the same apps in it .

First up is iPhoto .

So , now they ’ve get unexampled features like a new full filmdom mode , better Facebook integrating , easier emailing , new slideshows , “ a big leap in Book ” , which mean printing your pic in books , and letterpress cards .

10:10 AM ON OCT 20 2010

Here ’s a demo of iPhoto 11 by Phil Schiller .

Phil ’s demoing fullscreen mode , exit through events , and cycle through photos in each consequence .

10:11 AM ON OCT 20 2010

10:12 AM ON OCT 20 2010

I know this is just a presentation , but seeing some guy rope wheel through another soul ’s intimate family moments is always moderately weird . Do you live these mass Phil ? Do they know that you ’re see at their geotagged picture assume in London ?

He says it ’s “ my ” pictures in London . I do n’t see you in them , Phil !

10:13 AM ON OCT 20 2010

He ’s demonstrating slideshow generation , which look pretty nice actually .

10:14 AM ON OCT 20 2010

10:15 AM ON OCT 20 2010

A holiday themed iPhoto slideshow . Awww .

Too bad our household photos are not as well call for , and our family is not as good looking . But still , we can stargaze .

10:16 AM ON OCT 20 2010

you may also email directly indoors of iPhoto , to bug your family member with .

10:17 AM ON OCT 20 2010

The raw Info board tells you what you did with these picture , such as emailing the photo , partake it on Flickr , sharing on Facebook , and even get a line what people said about your family on your Facebook photo .

10:18 AM ON OCT 20 2010

10:19 AM ON OCT 20 2010

iLife ’ 11 the Prettiest iLife Yet – READ NOW

https://gizmodo.com/ilife-11-the-best-new-tricks-in-iphoto-imovie-and-gar-5668842

Come to think of it , Phil Schiller is wearing a Phil Schiller costume too . abruptly - sleeved , clit up , firm - colored shirt and denim .

10:20 AM ON OCT 20 2010

It ’s interesting that Microsoft has similar covering to iLife , but really do n’t push it much . I recall it ’s a matter of making their software program more seeable in a cohesive package .

10:21 AM ON OCT 20 2010

10:22 AM ON OCT 20 2010

And if you do n’t know what letterpress cards are , there ’s a television INSIDE iPhoto that teach you what they are . So you’re able to corrupt them .

10:23 AM ON OCT 20 2010

Jobs : “ This is why we do what we do . ”

Next , iMovie 11 .

10:24 AM ON OCT 20 2010

Steve Jobs sound pretty hoarse . I say that ’s why he ’s letting others take over the presentation today .

What ’s new ? Better audio editing ( more sophisticated editing , simply ) . For “ mere mortal , ” say Steve .

Also , one step impression , people finder , word and sports themes and movie trailers .

10:25 AM ON OCT 20 2010

Here ’s their chief architect for video software , Randy , to show off iMovie .

you may see the audio wave shape to set disappearance - atomic number 49 and levels without going into menus .

10:26 AM ON OCT 20 2010

It expect the same as the iOS FaceTime picture , except slightly tweaked .

10:27 AM ON OCT 20 2010

Either that or it ’s a re - design iChat icon .

10:28 AM ON OCT 20 2010

The iMovie demonstration is still live on , showing off a few mountain bikers and transitions like instant rematch , freezeframe with Ken Burns , and a tradition soundtrack .

10:29 AM ON OCT 20 2010

And now , movie trailer creation , starring you , your mom , your brother , your step - pappa , your whole tone - sister that snub you , and a a creepy uncle .

10:30 AM ON OCT 20 2010

It pull your name out of the address book .

10:31 AM ON OCT 20 2010

This sounds play for a few iterations , but will be very annoying if all your home motion picture look like this . All 15 of these drone have original scores done by the London Symphony Orchestra .

UPDATED : iLife ’ 11 the Prettiest iLife Yet – READ NOW

10:32 AM ON OCT 20 2010

All you have to do to make these trailers is drag in your own clip into the holes defined by which preview you prefer .

They have the face - detecting engineering science in iPhoto and put it into iMovie so as to receive how many people there are in clips , if they ’re close - ups or wide shots , how many people are in the snip and so on . And you’re able to filter by # of people , eccentric of shot and other criteria .

10:33 AM ON OCT 20 2010

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Is That a FaceTime Icon in the Mac Event Dock ? – READ NOW

https://gizmodo.com/facetime-for-mac-is-here-and-you-can-try-it-today-5668870

Even if these pre - made themes are going to dominate people ’s home movies for the next year , it ’s all good , as long as it elevate the caliber of movies created .

Just like iPhoto , you’re able to do a great deal of sharing from within iMovie .

10:36 AM ON OCT 20 2010

If these trailers were actual movies , they would be among the lowest - grass entries on Rotten Tomatoes .

10:37 AM ON OCT 20 2010

business is back on stagecoach . “ Is n’t that awful ? ”

10:38 AM ON OCT 20 2010

“ Randy , along with his team , have make up all of this material . Is n’t it amazing ? ”

Next up is GarageBand 11 .

10:39 AM ON OCT 20 2010

Flex Time , Groove Matching , and more guitar ampere & effect , new forte-piano & guitar lessons and “ How Did I Play ? ”

Here ’s Xander , product selling manager to demo Garageband .

“ reckon a group of kids come together to crush . ”

10:40 AM ON OCT 20 2010

What ’s wrong with this ? Everyone ’s playing very miry and has no correct rhythm .

“ The drum are the only matter in this entire song play with serious rhythm method . ”

10:41 AM ON OCT 20 2010

pitiful kids , getting ca-ca on on stage by this guy .

How do you fix this ? you’re able to pick one track in your song to be the groove track . Once you click the drum , Garageband analyzes the cart track and enforce it to all the other instrument .

Now all the instruments should be locked into a rhythm , “ but to a human rhythm ” , because we do nt ’ want our songs to sound machinelike .

10:42 AM ON OCT 20 2010

This sounds a bit like auto - tune , but for the entire band . Kinda , auto - rhythming .

10:43 AM ON OCT 20 2010

FlexTime . One of the guitar miss a strike , but you may fix it with FlexTime . doubly select a region , and lucubrate the waveform to make it tenacious , shorter , or whatever .

And now , Garageband music lesson .

10:44 AM ON OCT 20 2010

There are HD videos that playact on the top of the screen and an instrument representation on the bottom , like a pianoforte or a guitar .

10:45 AM ON OCT 20 2010

Garageband will tell you in material clip how you ’re playing , and you could play along with a chamber orchestra recorded in Vienna .

10:46 AM ON OCT 20 2010

The score on the bottom tells you how you ’re doing against the music .

10:47 AM ON OCT 20 2010

There ’s also a history feature that charts how how your grievance is from daylight 1 to day whenever - you - learn - to - toy - the - vocal - without - errors .

ILife is free with every new Mac , as always . And you may kick upstairs your existing transcript for $ 49 . you’re able to get it Today .

10:48 AM ON OCT 20 2010

10:49 AM ON OCT 20 2010

Next is FaceTime . FaceTime ! Finally !

Jason Chen : Would you buy iLife 11 if it was n’t include with a new Mac?online surveys10:49 AM ON OCT 20 2010

They ’ve shipped 19 million FaceTime devices since the insertion .

10:50 AM ON OCT 20 2010

Their figure one petition ? Doing FaceTime to the Mac . ( DUH . )

you’re able to have your contact list , favorite , recents and you’re able to begin a FaceTime call .

“ It even does fullscreen . We ’re really emotional by this . ” I ’m very excited about this too !

10:51 AM ON OCT 20 2010

Here ’s a FaceTime call between Steve , on a Mac , and Phil , on an iPhone .

10:52 AM ON OCT 20 2010

It can transition from landscape painting to portrait by itself , automatically , inside FaceTime .

“ This is a brusk demonstration . ”

There ’s going to be a beta release of FaceTime for Mac today . Today ! !

“ Next up , the entree for today . ”

10:53 AM ON OCT 20 2010

“ We ’ve had seven major releases of Mac OS X in the last decade . I do nt ’ think anyone can match that track record . We ’ve been improving it with every major release . ”

“ Today , we are gon na give you a preview of the 8th major release of Mac OS X. And we call it Lion . ”

10:54 AM ON OCT 20 2010

FaceTime For Mac Is Here ! – study NOW

What ’s the major feature of speech ? The innovation we made in iPhone and iPad , and they want to bring iOS back to the Mac .

What are some of these features ? Multi - touch gesture , for one .

10:55 AM ON OCT 20 2010

App Store . ( look , App Store ? ? ? )

10:56 AM ON OCT 20 2010

App Home screens , for a third . Full cover apps , figure four .

“ Sometimes , not all the time , but sometimes , that ’s great on the Mac too . ”

Also , auto - save . “ You do n’t have to chafe saving your data . ”

Also auto - resuming when launched .

These are the concepts they ’ve been inspired on in Io that they want to take to the Mac .

What does multi - touch gesturing mean value ? It does n’t mould touching the screen . sense of touch surfaces do n’t want to be vertical .

10:57 AM ON OCT 20 2010

It ’s ergonomically unspeakable . “ ghost surface need to be horizontal . ”

They ’ve got multi - touch trackpads in their notebook . They also have multitouch on the computer mouse , as well as a double-dyed trackpad on the desktop . That ’s how they will use multitouch .

10:58 AM ON OCT 20 2010

There have been 7 billion downloads from the app store . So they desire to work it to the Mac . There will be a Mac App Store .

10:59 AM ON OCT 20 2010

It will be “ the good place to discover apps . It wo n’t be the only spot , but be the best billet . ” Same deal for devs as on iOS . Automatic installing .

Automatic app updates too .

The apps will be licensed to employ on ALL of your personal Macs .

Let ’s just go for the favourable reception process for this Mac App store wo n’t be as draconian as the iOS app store .

11:00 AM ON OCT 20 2010

Four other things they do in Mac OS cristal : Expose , Dashboard , Full screen apps and spaces .

“ Would n’t it be great to unify these four things ? It ’s Mission Control . ”

you’re able to look at everything on your Mac and voyage straight off to anywhere .

11:01 AM ON OCT 20 2010

Here ’s Craig , a VP to demonstrate some of the new feature .

The App Store is first .

Mac OS X Lion : The Best Features – READ NOW

https://gizmodo.com/how-mac-os-x-lion-brings-the-best-of-ipad-to-your-mac-5668805

It ’s a Dock ikon and pops up the App Store ( alike to the elbow room it is in iTunes in good order now ) .

you could also see the top paid and detached apps in the entrepot . There are also category , and updates . Exact same as the iOS app storage .

11:02 AM ON OCT 20 2010

When you corrupt an app , it flies up out of the App Store and installs directly into your dock . fly .

11:03 AM ON OCT 20 2010

11:04 AM ON OCT 20 2010

Mac OS X Lion : The Best Features – READ NOWThis clause will give you live analysis of all the proficient features in Mac OS X Lion .

11:05 AM ON OCT 20 2010

“ Launchpad ” now let you use an iOS - flair app rocket launcher , with folders .

Using a multitouch gesture , you ’ll be able-bodied to flip between fullscreen apps . Very iOS - like .

11:07 AM ON OCT 20 2010

11:08 AM ON OCT 20 2010

“ Mission Control ” is a new version of Exposé , which present the dock , unresolved apps , and fullscreen apps all using multitouch gestures .

11:09 AM ON OCT 20 2010

B. Lam :

programme is to give up Panthera leo this summertime

No “ One more matter ” . No new MacBook Air .

Mac App store will be set in motion in C Panthera pardus and it will be overt in 90 twenty-four hours

11:10 AM ON OCT 20 2010

app compliance in November from developers .

What Is Apple ’s Mission Control ? – READ NOW

https://gizmodo.com/what-is-apples-mission-control-5668906

11:11 AM ON OCT 20 2010

App Store is come to Mac –

https://gizmodo.com/app-store-is-coming-to-mac-5668903

one more affair

11:12 AM ON OCT 20 2010

Belay previous transmission : There may indeed be a one more thing !

11:13 AM ON OCT 20 2010

11:14 AM ON OCT 20 2010

11:15 AM ON OCT 20 2010

the young macbook air is .11 at its thinnest and .68 inch at its thickest and is completely unibody .

Rosa Golijan :

Apple has give way over to complete flash lamp storage for the novel MacBook Air .

11:16 AM ON OCT 20 2010

take down that Steve mentioned that the newfangled MacBook Air will have a “ FaceTime ” camera , not an “ iSight ” camera .

11:17 AM ON OCT 20 2010

Holy horseshit ! The Air will supposedly have a 30 24-hour interval standby time and seven hours of wireless WWW utilisation . That ’s some battery sprightliness claim .

11:18 AM ON OCT 20 2010

13 in leave , 1440 x900 res

90 % lowly and lighter . completely silent surgical operation . facetime camera . multitouch trackpad . full keyboard . core2duo processor . nvidia gforce 320 m.

How Apple Will Do Multitouch On Macs – READ NOW

11:19 AM ON OCT 20 2010

https://gizmodo.com/how-apple-will-do-multitouch-on-macs-5668924

Geez . The battery appear to be the biggest matter inside the Air .

New MacBook Air : Faster , light , Instant On , 30 Day Standby Power – take NOW

https://gizmodo.com/new-macbook-airs-faster-lighter-instant-on-30-day-s-5668810

11:20 AM ON OCT 20 2010

The 13.3 - in MacBook Air will have a short brother – an 11.6 - column inch interlingual rendition .

Steve sees these MacBook Airs as the next propagation of notebook .

11:21 AM ON OCT 20 2010

The cost ? $ 999 for the base variant of the 11.6 - inch version , $ 1299 for the base version of the 13.3 - inch variation .

11:22 AM ON OCT 20 2010

The new MacBook Air models will be available starting today .

New MacBook Airs : quicker , light , Instant On , 30 Day Standby Power – learn NOW

11:23 AM ON OCT 20 2010

The MacBook Air advert are take me starve patty . The thing ’s an even knifelike knife than the anterior model .

11:24 AM ON OCT 20 2010

Mac OS X Lion : Visual Sneak Peek – READ NOW

11:25 AM ON OCT 20 2010

New MacBook Airs : quicker , Lighter , Instant On , 30 Day Standby Power and Available Today – learn NOW

11:26 AM ON OCT 20 2010

11:29 AM ON OCT 20 2010

Wowza . How often is Steve travel to emphasize that he is very , very proud of the new MacBooks ?

That ’s it for the event . Stay tune up to Gizmodo for more analysis , moving picture , and commentary .

11:30 AM ON OCT 20 2010

11:31 AM ON OCT 20 2010

All The Cool New Stuff From Apple Today – READ NOW

11:42 AM ON OCT 20 2010

https://gizmodo.com/all-the-cool-new-stuff-from-apple-5668770

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