This is Gizmodo ’s liveblog for the Apple Mac Event on 10/20 . reportage officially starts at 10:00 AM PT ( 1:00 PM ET ) , but we ’ll be blogging before that . Check Gizmodo.com for more word after the liveblog ’s complete .
Jason Chen :
Good morning !

7:38 AM ON OCT 20 2010
Jason Chen : What do you suppose Apple will announce today?online survey8:11 AM ON OCT 20 2010
Joel Johnson :

proficient sunrise , Jason . Happy Purple Day .
8:16 AM ON OCT 20 2010
Yup , the Apple Store just went down .

8:45 AM ON OCT 20 2010
8:48 AM ON OCT 20 2010
https://gizmodo.com/apple-mac-and-os-x-liveblog-today-heres-what-to-expect-5667919

While we ’re hold off , check out thisfantastic Twitter app . It ’s like Mario meets inanity .
8:53 AM ON OCT 20 2010
https://gizmodo.com/the-2-iphone-app-that-lets-you-read-twitter-like-youre-5668515

I would kill for a canonical index of every Mario book of facts or remix that ’s ever been made . It would be chiliad of entries over 25 years . Well , I would n’t kill for it . But I would climb up on someone for it .
8:58 AM ON OCT 20 2010
I do n’t always drink umber in the morning , but when I do , it ’s Dos Equis .

9:01 AM ON OCT 20 2010
Someone , I think Pash from Lifehacker , raised a good point yesterday about Pandora . I do n’t know why , but whenever I apply it , I experience like I ’m just playing a game where I seek to decide whether or not a Sung dynasty is bad enough to thumb down so as to not waste all my thumbs down for the hour . I do n’t like this biz .
9:07 AM ON OCT 20 2010

ccmascari :
Apple Mac and OS X Liveblog Today ! Here ’s What to ask – show NOW
9:12 AM ON OCT 20 2010

And for you , my friends . A hammy courtesy ofCute Overload .
9:13 AM ON OCT 20 2010
You know , I still prefer albums or hand - pick mix to Pandora – I’m ancient!–but I do like using it at parties and such . Once you teach it a few lessons you may get a very nice eclectic admixture of music without too much novelty nor not enough mixture .

9:17 AM ON OCT 20 2010
Kotaku’sgot a leadon good Amazon deals today . First is Super Street Fighter IV for $ 25 .
9:18 AM ON OCT 20 2010

https://kotaku.com/amazons-doing-that-video-game-bargain-thing-again-5668776
I intend at that price , Buchanan would get me a copy just so he has someone new to beat .
I have n’t even played my written matter of Halo : Reach for more than , like , 30 minutes . And I still have n’t beat up Starcraft II single player . And I am still into Minecraft . And I want Kirby . And Civ . There is not enough time .

9:21 AM ON OCT 20 2010
With Rock Band 3 , parable 3 , Fallout New Vegas in the next workweek , it ’s going to be ridiculous .
9:22 AM ON OCT 20 2010

Speaking of games , game on the Mac has been … frustrating . Even Steam has n’t been quite as fast to get people to porthole games over as you ’d require . I wonder if some kind of iOS emulation on the desktop would work for gaming . It ’d at least impart a donkeyload of game to your system .
9:25 AM ON OCT 20 2010
I repent to inform you that that hammy I pasted earlier is actually a guinea pig . apology .

9:26 AM ON OCT 20 2010
OK , so OS disco biscuit user . What ’s wanting about your current operating system ? What have can they tote up in 10.7 that would make you upgrade ? The ones I can suppose of are FaceTime integration , a better Finder , and … uh … not a whole circumstances else . Put your guesseshere .
9:33 AM ON OCT 20 2010

Jason Chen : If you ’re already an iPhone possessor and a Verizon iPhone is announce … will you shift carriers?Market Research9:33 AM ON OCT 20 2010
I actually have an article I ’m working on about Mac gaming . The egg is essentially that there call for to be good drivers for OS X. Even if the hardware is n’t as good as cutting edge microcomputer computer hardware , the performance in OS X versus Windows 7 is well-nigh always embarrassingly different .
9:34 AM ON OCT 20 2010
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Right . Steam has to get everyone to port to OpenGL , correct ?
9:37 AM ON OCT 20 2010
Also , I wonder what the new iLife changes are going to be . A better iMovie is a MUST , now that everyone is doing so much TV shooting and editing .

9:40 AM ON OCT 20 2010
I do n’t really know the specific of why OSX is crappy for gaming … yet . But I will soon !
9:42 AM ON OCT 20 2010
And yeah , I ’d love a slightly update iMovie , especially one that sync or plays nice or does something with the iOS version , which just is n’t there yet .
9:43 AM ON OCT 20 2010
Oh and pleasefollow us on Facebook . It ’s the complete opposite of people sending you spam requests for Facebook games . Unless you ’re one of those citizenry , in which type , it ’s just like that . But BETTER . Thank you .
9:49 AM ON OCT 20 2010
9:50 AM ON OCT 20 2010
Also ! Please followme , diskopoandGizmodoon Twitter . If I go up an edict of magnitude I will squeeze something down the pants just for you lucky followers .
9:51 AM ON OCT 20 2010
Oh ! If we ’re self - pimping , I always delight a estimable follow at@joeljohnson . For the belated in whiskey and Justin Bieber intelligence .
9:53 AM ON OCT 20 2010
balmy wind is play on stage . I ’m not sure , historically , I correspond balmy jazz with lions , but that make as much gumption as anything else , I suppose .
9:55 AM ON OCT 20 2010
From the intro music , it sounds like Apple is about to herald they have teamed up with PBS .
9:56 AM ON OCT 20 2010
They ’ve team up with Charles Shulz and the entireness of the presentation is run to be wah wah wah wahs .
9:58 AM ON OCT 20 2010
Holy hell , the music is Vince Guaraldi .
9:59 AM ON OCT 20 2010
The event ’s starting . Steve Jobs is coming on degree .
10:00 AM ON OCT 20 2010
It ’s only October 20 , but he ’s outwear a Steve Jobs costume .
He ’s going to let the great unwashed who made these products demonstrate them for us , today .
10:01 AM ON OCT 20 2010
Tim Cook , Apple ’s COO , is on stage to talk about the Mac .
television will be up in just a instant .
Cook says they ’d be#110on the Fortune 500 lean if they spin out the Mac “ troupe ” as a company .
10:02 AM ON OCT 20 2010
The Mac is spring up 27 % year over yr , higher than the ease of the market , 11 % .
10:03 AM ON OCT 20 2010
One in five PCs sell in retail in the US is a Mac . I hypothesise this does n’t count political science , EDU , and enterprise ?
There are 600,000 record Mac developers , and Apple ’s impart 30,000 a month .
10:04 AM ON OCT 20 2010
Cook ’s talking about Valve and Steam , stand for they ’re quite proud of the fact that there ’s now a digital delivery organisation for the Mac .
AutoCAD is fall to the Mac . Wait … AutoCAD was n’t on the Mac before ? ?
10:05 AM ON OCT 20 2010
And now Cook ’s talking about Microsoft , and Microsoft Office . That seems very telling , that they ’re more friendly with Microsoft these Clarence Day than Google , Adobe , RIM , etc . etc .
10:06 AM ON OCT 20 2010
Cook say the Mac has been#1 in client satisfaction , customer support , reliability from such outlets like PC Mag and Consumer Reports . ( I thought Consumer Reports was dead to them . )
10:07 AM ON OCT 20 2010
Cook ’s talking about their retail stores now and how wonderful they look .
“ The stores in China , interestingly , are the high traffic of any of our stores . ” Hmmm , how many people are in China again ?
10:08 AM ON OCT 20 2010
Jobs is coming back on stagecoach .
Hahahaha . Now Jobs is asking people to still their telephone .
Now , iLife . “ It ’s why some people buy a Mac . ”
10:09 AM ON OCT 20 2010
“ We keep improving it every yr or two , and it ’s gotten fabulously good . ” Here ’s iLife 11 . It has the same apps in it .
First up is iPhoto .
So , now they ’ve get unexampled features like a new full filmdom mode , better Facebook integrating , easier emailing , new slideshows , “ a big leap in Book ” , which mean printing your pic in books , and letterpress cards .
10:10 AM ON OCT 20 2010
Here ’s a demo of iPhoto 11 by Phil Schiller .
Phil ’s demoing fullscreen mode , exit through events , and cycle through photos in each consequence .
10:11 AM ON OCT 20 2010
10:12 AM ON OCT 20 2010
I know this is just a presentation , but seeing some guy rope wheel through another soul ’s intimate family moments is always moderately weird . Do you live these mass Phil ? Do they know that you ’re see at their geotagged picture assume in London ?
He says it ’s “ my ” pictures in London . I do n’t see you in them , Phil !
10:13 AM ON OCT 20 2010
He ’s demonstrating slideshow generation , which look pretty nice actually .
10:14 AM ON OCT 20 2010
10:15 AM ON OCT 20 2010
A holiday themed iPhoto slideshow . Awww .
Too bad our household photos are not as well call for , and our family is not as good looking . But still , we can stargaze .
10:16 AM ON OCT 20 2010
you may also email directly indoors of iPhoto , to bug your family member with .
10:17 AM ON OCT 20 2010
The raw Info board tells you what you did with these picture , such as emailing the photo , partake it on Flickr , sharing on Facebook , and even get a line what people said about your family on your Facebook photo .
10:18 AM ON OCT 20 2010
10:19 AM ON OCT 20 2010
iLife ’ 11 the Prettiest iLife Yet – READ NOW
https://gizmodo.com/ilife-11-the-best-new-tricks-in-iphoto-imovie-and-gar-5668842
Come to think of it , Phil Schiller is wearing a Phil Schiller costume too . abruptly - sleeved , clit up , firm - colored shirt and denim .
10:20 AM ON OCT 20 2010
It ’s interesting that Microsoft has similar covering to iLife , but really do n’t push it much . I recall it ’s a matter of making their software program more seeable in a cohesive package .
10:21 AM ON OCT 20 2010
10:22 AM ON OCT 20 2010
And if you do n’t know what letterpress cards are , there ’s a television INSIDE iPhoto that teach you what they are . So you’re able to corrupt them .
10:23 AM ON OCT 20 2010
Jobs : “ This is why we do what we do . ”
Next , iMovie 11 .
10:24 AM ON OCT 20 2010
Steve Jobs sound pretty hoarse . I say that ’s why he ’s letting others take over the presentation today .
What ’s new ? Better audio editing ( more sophisticated editing , simply ) . For “ mere mortal , ” say Steve .
Also , one step impression , people finder , word and sports themes and movie trailers .
10:25 AM ON OCT 20 2010
Here ’s their chief architect for video software , Randy , to show off iMovie .
you may see the audio wave shape to set disappearance - atomic number 49 and levels without going into menus .
10:26 AM ON OCT 20 2010
It expect the same as the iOS FaceTime picture , except slightly tweaked .
10:27 AM ON OCT 20 2010
Either that or it ’s a re - design iChat icon .
10:28 AM ON OCT 20 2010
The iMovie demonstration is still live on , showing off a few mountain bikers and transitions like instant rematch , freezeframe with Ken Burns , and a tradition soundtrack .
10:29 AM ON OCT 20 2010
And now , movie trailer creation , starring you , your mom , your brother , your step - pappa , your whole tone - sister that snub you , and a a creepy uncle .
10:30 AM ON OCT 20 2010
It pull your name out of the address book .
10:31 AM ON OCT 20 2010
This sounds play for a few iterations , but will be very annoying if all your home motion picture look like this . All 15 of these drone have original scores done by the London Symphony Orchestra .
UPDATED : iLife ’ 11 the Prettiest iLife Yet – READ NOW
10:32 AM ON OCT 20 2010
All you have to do to make these trailers is drag in your own clip into the holes defined by which preview you prefer .
They have the face - detecting engineering science in iPhoto and put it into iMovie so as to receive how many people there are in clips , if they ’re close - ups or wide shots , how many people are in the snip and so on . And you’re able to filter by # of people , eccentric of shot and other criteria .
10:33 AM ON OCT 20 2010
10:34 AM ON OCT 20 2010
10:35 AM ON OCT 20 2010
Is That a FaceTime Icon in the Mac Event Dock ? – READ NOW
https://gizmodo.com/facetime-for-mac-is-here-and-you-can-try-it-today-5668870
Even if these pre - made themes are going to dominate people ’s home movies for the next year , it ’s all good , as long as it elevate the caliber of movies created .
Just like iPhoto , you’re able to do a great deal of sharing from within iMovie .
10:36 AM ON OCT 20 2010
If these trailers were actual movies , they would be among the lowest - grass entries on Rotten Tomatoes .
10:37 AM ON OCT 20 2010
business is back on stagecoach . “ Is n’t that awful ? ”
10:38 AM ON OCT 20 2010
“ Randy , along with his team , have make up all of this material . Is n’t it amazing ? ”
Next up is GarageBand 11 .
10:39 AM ON OCT 20 2010
Flex Time , Groove Matching , and more guitar ampere & effect , new forte-piano & guitar lessons and “ How Did I Play ? ”
Here ’s Xander , product selling manager to demo Garageband .
“ reckon a group of kids come together to crush . ”
10:40 AM ON OCT 20 2010
What ’s wrong with this ? Everyone ’s playing very miry and has no correct rhythm .
“ The drum are the only matter in this entire song play with serious rhythm method . ”
10:41 AM ON OCT 20 2010
pitiful kids , getting ca-ca on on stage by this guy .
How do you fix this ? you’re able to pick one track in your song to be the groove track . Once you click the drum , Garageband analyzes the cart track and enforce it to all the other instrument .
Now all the instruments should be locked into a rhythm , “ but to a human rhythm ” , because we do nt ’ want our songs to sound machinelike .
10:42 AM ON OCT 20 2010
This sounds a bit like auto - tune , but for the entire band . Kinda , auto - rhythming .
10:43 AM ON OCT 20 2010
FlexTime . One of the guitar miss a strike , but you may fix it with FlexTime . doubly select a region , and lucubrate the waveform to make it tenacious , shorter , or whatever .
And now , Garageband music lesson .
10:44 AM ON OCT 20 2010
There are HD videos that playact on the top of the screen and an instrument representation on the bottom , like a pianoforte or a guitar .
10:45 AM ON OCT 20 2010
Garageband will tell you in material clip how you ’re playing , and you could play along with a chamber orchestra recorded in Vienna .
10:46 AM ON OCT 20 2010
The score on the bottom tells you how you ’re doing against the music .
10:47 AM ON OCT 20 2010
There ’s also a history feature that charts how how your grievance is from daylight 1 to day whenever - you - learn - to - toy - the - vocal - without - errors .
ILife is free with every new Mac , as always . And you may kick upstairs your existing transcript for $ 49 . you’re able to get it Today .
10:48 AM ON OCT 20 2010
10:49 AM ON OCT 20 2010
Next is FaceTime . FaceTime ! Finally !
Jason Chen : Would you buy iLife 11 if it was n’t include with a new Mac?online surveys10:49 AM ON OCT 20 2010
They ’ve shipped 19 million FaceTime devices since the insertion .
10:50 AM ON OCT 20 2010
Their figure one petition ? Doing FaceTime to the Mac . ( DUH . )
you’re able to have your contact list , favorite , recents and you’re able to begin a FaceTime call .
“ It even does fullscreen . We ’re really emotional by this . ” I ’m very excited about this too !
10:51 AM ON OCT 20 2010
Here ’s a FaceTime call between Steve , on a Mac , and Phil , on an iPhone .
10:52 AM ON OCT 20 2010
It can transition from landscape painting to portrait by itself , automatically , inside FaceTime .
“ This is a brusk demonstration . ”
There ’s going to be a beta release of FaceTime for Mac today . Today ! !
“ Next up , the entree for today . ”
10:53 AM ON OCT 20 2010
“ We ’ve had seven major releases of Mac OS X in the last decade . I do nt ’ think anyone can match that track record . We ’ve been improving it with every major release . ”
“ Today , we are gon na give you a preview of the 8th major release of Mac OS X. And we call it Lion . ”
10:54 AM ON OCT 20 2010
FaceTime For Mac Is Here ! – study NOW
What ’s the major feature of speech ? The innovation we made in iPhone and iPad , and they want to bring iOS back to the Mac .
What are some of these features ? Multi - touch gesture , for one .
10:55 AM ON OCT 20 2010
App Store . ( look , App Store ? ? ? )
10:56 AM ON OCT 20 2010
App Home screens , for a third . Full cover apps , figure four .
“ Sometimes , not all the time , but sometimes , that ’s great on the Mac too . ”
Also , auto - save . “ You do n’t have to chafe saving your data . ”
Also auto - resuming when launched .
These are the concepts they ’ve been inspired on in Io that they want to take to the Mac .
What does multi - touch gesturing mean value ? It does n’t mould touching the screen . sense of touch surfaces do n’t want to be vertical .
10:57 AM ON OCT 20 2010
It ’s ergonomically unspeakable . “ ghost surface need to be horizontal . ”
They ’ve got multi - touch trackpads in their notebook . They also have multitouch on the computer mouse , as well as a double-dyed trackpad on the desktop . That ’s how they will use multitouch .
10:58 AM ON OCT 20 2010
There have been 7 billion downloads from the app store . So they desire to work it to the Mac . There will be a Mac App Store .
10:59 AM ON OCT 20 2010
It will be “ the good place to discover apps . It wo n’t be the only spot , but be the best billet . ” Same deal for devs as on iOS . Automatic installing .
Automatic app updates too .
The apps will be licensed to employ on ALL of your personal Macs .
Let ’s just go for the favourable reception process for this Mac App store wo n’t be as draconian as the iOS app store .
11:00 AM ON OCT 20 2010
Four other things they do in Mac OS cristal : Expose , Dashboard , Full screen apps and spaces .
“ Would n’t it be great to unify these four things ? It ’s Mission Control . ”
you’re able to look at everything on your Mac and voyage straight off to anywhere .
11:01 AM ON OCT 20 2010
Here ’s Craig , a VP to demonstrate some of the new feature .
The App Store is first .
Mac OS X Lion : The Best Features – READ NOW
https://gizmodo.com/how-mac-os-x-lion-brings-the-best-of-ipad-to-your-mac-5668805
It ’s a Dock ikon and pops up the App Store ( alike to the elbow room it is in iTunes in good order now ) .
you could also see the top paid and detached apps in the entrepot . There are also category , and updates . Exact same as the iOS app storage .
11:02 AM ON OCT 20 2010
When you corrupt an app , it flies up out of the App Store and installs directly into your dock . fly .
11:03 AM ON OCT 20 2010
11:04 AM ON OCT 20 2010
Mac OS X Lion : The Best Features – READ NOWThis clause will give you live analysis of all the proficient features in Mac OS X Lion .
11:05 AM ON OCT 20 2010
“ Launchpad ” now let you use an iOS - flair app rocket launcher , with folders .
Using a multitouch gesture , you ’ll be able-bodied to flip between fullscreen apps . Very iOS - like .
11:07 AM ON OCT 20 2010
11:08 AM ON OCT 20 2010
“ Mission Control ” is a new version of Exposé , which present the dock , unresolved apps , and fullscreen apps all using multitouch gestures .
11:09 AM ON OCT 20 2010
B. Lam :
programme is to give up Panthera leo this summertime
No “ One more matter ” . No new MacBook Air .
Mac App store will be set in motion in C Panthera pardus and it will be overt in 90 twenty-four hours
11:10 AM ON OCT 20 2010
app compliance in November from developers .
What Is Apple ’s Mission Control ? – READ NOW
https://gizmodo.com/what-is-apples-mission-control-5668906
11:11 AM ON OCT 20 2010
App Store is come to Mac –
https://gizmodo.com/app-store-is-coming-to-mac-5668903
one more affair
11:12 AM ON OCT 20 2010
Belay previous transmission : There may indeed be a one more thing !
11:13 AM ON OCT 20 2010
11:14 AM ON OCT 20 2010
11:15 AM ON OCT 20 2010
the young macbook air is .11 at its thinnest and .68 inch at its thickest and is completely unibody .
Rosa Golijan :
Apple has give way over to complete flash lamp storage for the novel MacBook Air .
11:16 AM ON OCT 20 2010
take down that Steve mentioned that the newfangled MacBook Air will have a “ FaceTime ” camera , not an “ iSight ” camera .
11:17 AM ON OCT 20 2010
Holy horseshit ! The Air will supposedly have a 30 24-hour interval standby time and seven hours of wireless WWW utilisation . That ’s some battery sprightliness claim .
11:18 AM ON OCT 20 2010
13 in leave , 1440 x900 res
90 % lowly and lighter . completely silent surgical operation . facetime camera . multitouch trackpad . full keyboard . core2duo processor . nvidia gforce 320 m.
How Apple Will Do Multitouch On Macs – READ NOW
11:19 AM ON OCT 20 2010
https://gizmodo.com/how-apple-will-do-multitouch-on-macs-5668924
Geez . The battery appear to be the biggest matter inside the Air .
New MacBook Air : Faster , light , Instant On , 30 Day Standby Power – take NOW
https://gizmodo.com/new-macbook-airs-faster-lighter-instant-on-30-day-s-5668810
11:20 AM ON OCT 20 2010
The 13.3 - in MacBook Air will have a short brother – an 11.6 - column inch interlingual rendition .
Steve sees these MacBook Airs as the next propagation of notebook .
11:21 AM ON OCT 20 2010
The cost ? $ 999 for the base variant of the 11.6 - inch version , $ 1299 for the base version of the 13.3 - inch variation .
11:22 AM ON OCT 20 2010
The new MacBook Air models will be available starting today .
New MacBook Airs : quicker , light , Instant On , 30 Day Standby Power – learn NOW
11:23 AM ON OCT 20 2010
The MacBook Air advert are take me starve patty . The thing ’s an even knifelike knife than the anterior model .
11:24 AM ON OCT 20 2010
Mac OS X Lion : Visual Sneak Peek – READ NOW
11:25 AM ON OCT 20 2010
New MacBook Airs : quicker , Lighter , Instant On , 30 Day Standby Power and Available Today – learn NOW
11:26 AM ON OCT 20 2010
11:29 AM ON OCT 20 2010
Wowza . How often is Steve travel to emphasize that he is very , very proud of the new MacBooks ?
That ’s it for the event . Stay tune up to Gizmodo for more analysis , moving picture , and commentary .
11:30 AM ON OCT 20 2010
11:31 AM ON OCT 20 2010
All The Cool New Stuff From Apple Today – READ NOW
11:42 AM ON OCT 20 2010
https://gizmodo.com/all-the-cool-new-stuff-from-apple-5668770
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