Apple Is Getting Serious About AR Way Sooner Than We Were Expecting

Apple is getting serious about augmented reality , the cool opposite end of the mixed reality spectrum from practical reality . It ’s doing it , at least in the carefully controlled on - degree demonstration , with really really beneficial software program - based AR that will , consort to Apple , make its AR Kit the large AR platform in the world .

Apple is n’t the first earphone companionship to gift in AR . Last summer you all fiddle Pokemon Go , which featured rudimentary AR , and last spill Google and Lenovo released the very first Project Tango telephone set , which included a giant camera module on the back of the headphone that made hyper accurate AR potential by see the world in three dimension ( iPhones , and most other photographic camera , only sees the cosmos in two dimension ) . In fact , Google ’s been quietly bang the AR brake drum for a while , first announcing Project Tango right smart back in 2014 .

https://gizmodo.com/pokemon-go-just-made-augmented-reality-mainstream-1783440938

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

But adoption has been deadening . Consumers do n’t quite understand AR ( unless there ’s a Pikachu require ) , and Google all but botched the Tango launching , releasing it on a undivided ( huge ) phone uncommitted only online and from Lowes .

WhileTim Cook is notably a big fan of AR , most assumed that Apple would n’t start embracing the technology until it released a phone with a fancy camera array that could do more complex calculations . Notwithstanding simpler ironware , Apple is claiming that AR Kit , which is entirely software base , will give you a great AR experience on any iOS twist .

That ’s a bold title , and the AR demo Apple showed off on stage were certainly impressive enough , but it still remains to be seen exactly how precise Apple ’s AR will be . With Project Tango you may appraise a windowpane by point your phone at it , or know on the button how much space a couch can take up in a room . Apple seems to believe it can do that with all the ironware built into last year ’s iPhone 7 . If that ’s true , then get quick guys , the augmented reality revolution might be back on .

William Duplessie