A Pisces store in Kuwait has reportedly been close down after it was discovered sticking googly eyes on its fish to make them come along fresher . accord toBBC News , a video of a customer determination and prying off a faux eye was partake via WhatsApp and has since made its way around the Internet .

“ The Department of Commerce closes a fish shop that puts fake lense on fish to make it look fresh!”reportedDubai - based paper Al Bayan in a tweet follow photos of the incognito fish .

A video posted to YouTube show the videographer wearing gloves to peel off a cosmetic heart , revealing a rancid , old - look Pisces eye below .

The Twitter wordplay much wrote themselves .

Apparently , it ’s not the first time a local fishwife has tampered with his haul . In July , a fishmonger wasaccusedof satiate fish with nails to make them count more , thus increasing their overall worth .

While the case of the googly - eyed fish provides amusement , it ’s an example of a   wider issue   regarding the mislabeling and falsification of Pisces in consumer markets . A   field of study conducted earlier this yearreportedthat more than 90 percent of seafood consumed in the US is import , and just 1 percent is inspected by the government for fraud . In total , atleast one - third of fishsold in American retail electric outlet is incorrectly labeled , but where that fraud is encounter is ill-defined .

Due to the “ complex and unsung seafood supply chain ” , it ’s difficult to know whether it is the fisher , the vendors , or a compounding of the two who are mislabeling catch . This carries potential concerns for human health ,   and affects the protection of vulnerable Pisces the Fishes species . More than 30 pct of the populace ’s fisheries have been pushed beyond their biological limit , consort to a report by theWorld Wildlife Fund ,   meaning more fish are being caught than population can of course supplant .

But it ’s not all sorry word . A study conduct by theEnvironmental Defense Fundand publish inScience Advancessuggests that tackle sustainable fisheries direction alongside climate variety can increase Pisces the Fishes , food , and economical action .

“ The world ’s oceans supply food and keep to billions of masses , yet specie ’ shifting geographic range and changes in productivity go up from clime change are expect to profoundly affect these benefits , ” write the authors . “ The poor current position of many stocks combined with potentially maladaptive response to roam shifts could foreshorten succeeding global piscary yields and profits even more severely than previous estimates have suggest . ”

The authors say that reform fisheries to fix inefficiencies , adapting to changes , and creating monitoring and regulative transboundary institutions in conjunction with limiting carbon emissions can help mitigate the consequence of overfishing .

Oceans havebig benefitsfor people around the reality . More than 80 million   tonnes ( 88 million slews ) of seafood is harvest every year , providing more than 20 percent of the creature protein ingest by 3.1 billion the great unwashed around the world . What ’s more , fisheries and aquaculture support the livelihoods of between10 and 12 percentof the global population .