Now that Avatar is on raceway to be thesecond biggest film of all time , initiate are protrude to wonder if there ’s more to its succeeder than Art Nouveau pterodactyls in 3 - D. Here are five account they ’ve come up with .
It ’s the large Recession , and we need escapism . This is the same argument we ’ve been hear since our economy roared off a cliff — now that we ’re in an economical ditch , people want uplifting well-chosen wishful thinker menu . Writes the Chicago Tribune ’s Greg Burns , “ During the Great Depression , escapist - disposed Americans clump to the movies , and the current Great Recession is picking up on the style . ” This is good news for superhero moving picture and space Opera alike , but it does n’t explain why apocalyptic spectacles like 2012 have done so well as well . ( My own hypothesis is that apocalypses are escapist too , because they let us imagine surviving the worst possible affair , as well as start over without all of this clutter . Plus peradventure the investment funds banker all die . )
The studio team with Coke Zero and McDonald ’s for wide promotions that gave fan access to the virtual augment - reality world of Pandora . Consumers could download an AR software from AVTR.com and scan their Coke Zero can or 12 - pack to take a virtual drive in the Samson helicopter featured in the film . McDonald ’s took a similar approaching with its Happy Meal and Big Mac linkup - ins , create a virtual “ Avatar ” space called McWorld , where fan could interact with other aspects of the Pandora surroundings . Both marketers had heavy - scurf media buy to promote the standoff - In , including cosmopolitan - market television set buys from Coke and multicultural TV , print and radio advertizement from McDonald ’s . LG and Panasonic pitched in for global tie-in - ins to cross - promote product with standardised 3 - D excogitation , while Mattel partnered on the toy marketing front .
McWorld . Sigh .
Movies are making more money mostly . It ’s partly inflation , but even if you take that out of the equivalence , most of the top - grossing motion-picture show of all fourth dimension are from the past ten , points out The Wrap ’s Michael Lee . Studios are get better at convincing you to shell out to see a flick in the field , and pay for add - ons like Imax or 3 - D. And the liberal innovation in 2009 was n’t mo - cap or 3 - 500 — it was the way of life Hollywood find better at selling films abroad . Even clunkers like Terminator Salvation did great in overseas box office .
buttoned-down passion ? Avatar is a staring snowball of Conservative - baiting , from the thrusting at the Iraq war and the War on Terror to its heavy - handed environmentalist messages . But that has n’t hurt the picture at all , notes the L.A. Times ’ Hero Complex web log . The Weekly Standard called it “ anti - American ” and “ anti - human . ” But actually , I ’m left wondering if all of the controversy over the film ’s politics did n’t spur more people to go see it so they could find out what the fuss was about .
Fox maintain the Internet buzzing . After the underwhelming first trailer amount out and the net reacted with scorn , Fox react , deluging us with snip and other on-line message , say Den Of Geek . The resulting on-line overexposure drowned out the original backlash and kept mass chattering about the Thanators and mountain banshees and so on . ( Although Fox also chose to avoid giving internet site the usual junket access and sole goodies before the film came out , perhaps trusting that sites would cover the film either way . )
What do you opine ? Was it any of these reasons ? deficiency of competition from Sherlock Holmes and the chipmunk squeakwel ? Surcharges from 3 - D ticket ? James Cameron ’s macro - cephalic brilliance ? Some other reasonableness ?
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