It ’s Thanksgiving , and we ’ve contract food on the brain . Before the big repast , however , you might have to endure the available edibles at an drome departure lounge . Be brave , as you ponder this burning interrogative sentence : If you could do anything to improve the flying experience , what would it be ?
This workweek , Gizmodo asked a fistful of pro in unlike sphere that very same question . We ’ve heard from textile designerElizabeth Whelan , client experience designerMatt Rolandson , co - running and retail expertRena Tom , and , today , we ’re babble out to Doug Yakel , public information officer at San Francisco ’s very own SFO . SFO is an international hub that ’s become genuinely beloved in the preceding few class , thanks in big part to its movement to make the experience feel like the city itself . Here ’s what he had to say about upping the airport concession game .
https://gizmodo.com/5-ideas-to-improve-air-travel-from-a-textile-designer-1471315531

Balance familiar brands with local flavor
“ There ’s nothing wrong with the large chain — they come heavily advertised , there ’s brand recognition , and you know what you are hold up to get . But SFO took a hazard that local , artisanal food for thought and gift product could bring something dissimilar , and just as special . Napa Farms Market embodies this approaching ; they extend high calibre , local , overbold products , with a marvellous motley . mate with a knowledgeable , friendly staff , the passenger leaves satisfied with a sense of with child value . ”
Photos from Flickr userJun Seita .
Rev up community outreach
“ airdrome staff has to go out and find out the ripe provider who can keep up with the heavy demand , while still uphold a high quality product that appeals to both local travelers and the relaxation of the world . It has to represent San Francisco , but have universal appeal . ”
Get creative with retail spaces
“ Terminal 2 has raised the bar for SFO and the whole airport industry , and we will shortly be open Terminal 3 , Boarding Area E , with a mixture of show successful conception , as well as a Modern construct known as ‘ pop - up ’ yielding . For many small businesses , the drome is a tough market to enter because of the traditionally - high build - out costs . But by provide ‘ move - in quick ’ adeptness space , this conception provides access code to such concession by scale down the price of entry . Small , local businesses that have never operated at an airport will have an opportunity to showcase their good for six or 12 months at a clock time . If their concept prove to be successful , then the airport will seek to lend them in on a more recollective condition basis . ”
Image viaPig Blog .
Lead icon of SF - based Kara ’s cupcake via Flickr userFuzzy Traveler .

It ’s one of the busiest travel weeks of the year , so what better clip to take a closer look at how we get where we ’re drop dead — and how we could be doing it better ? control out more of Gizmodo ’s Air Travel Week postshere .
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